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Bio statementResearcher, Statistical Cybermetrics Research Group & Wolverhampton Business School ConferencesAttended Medicine 2.0'09 (Toronto, Canada) Accepted AbstractsMedicine 2.0'09 (Toronto, Canada)The Psychology of Mass-Interpersonal Behavioural Change Websites Background: As an interactive and widely-diffused media, the Internet promises health campaigners the potential to realize lower-costs, higher-impact campaigns. Despite many opportunities, health campaigners frequently apply mass-media communication models to public health interventions where interpersonal models may be more appropriate. Practitioners frequently treat the online component of mass health campaigns as just another one-to-many channel. Likewise, across the academic literature, s... Full Paper PublicationsJournal of Medical Internet ResearchOnline Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors This user's work may be related to |
Francisco
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