User Profile

Breanne John (breannej)
Student

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Toronto
Canada

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Breanne

breanne123

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Conferences

Attended Medicine 2.0'09 (Toronto, Canada)
Thursday, September 17, 2009 to Friday, September 18, 2009
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Accepted Abstracts

Medicine 2.0'09 (Toronto, Canada)

Good Intentions and Bad Investments: EHealth and the Reality of Market Forces
Trevor D Van Mierlo*, Rachel Fournier, Breanne John

Introduction: Eysenbach’s well-cited Law of Attrition was the first peer-reviewed journal article that effectively captured the phenomenon of users dropping out of controlled trials. Moreover, attrition permeates all areas of Web 2.0 technology and is not exclusive to controlled trials. Other ongoing challenges include sustaining search engine rankings, competitive IP and software platforms, program conversion rates, and investor confidence. For eHealth programs to be successful, overcoming...

Published With

Trevor
Van Mierlo

Rachel
Fournier

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