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enochchoimd
 
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EnochChoi

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Medicine 2.0'11 (Stanford University, USA)

Social Media Use by Health Care Providers: Professional Benefits and Social Challenges
Enoch Choi

Health care providers have needs to recruit patients and publicize health education relevant to their expertise as part of community health education, building their brand and network of referrers. Social media is uniquely able to help meet these needs by helping to build engaged communties and two-way communication through text, photo, video and community sites deployed on the web and mobile devices. In this presentation, attendees will learn how pioneering medical groups like the Palo Alt...

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