Medicine20.net User Profile: keithpetrie

Keith Petrie (keithpetrie)
University of Auckland
 
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Conferences

Attended Medicine 2.0'14 Summit & World Congress (Maui, Hawaii, USA)
Thursday, November 13, 2014 to Friday, November 14, 2014
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Accepted Abstracts

Medicine 2.0'14 Summit & World Congress (Maui, Hawaii, USA)

The Effectiveness of a New Smartphone App Using Personalized Health-Related Visual Imagery in Improving Adherence to Antiretroviral Therapy
Keith Petrie*

Background: Mobile technologies have potential to deliver adherence promoting interventions which are cost-effective and scalable. However, existing mobile adherence interventions generally employ automated SMS reminders and have limited long-term efficacy as they focus on the forgetfulness aspect of medication non-adherence, and do not address the cognitive determinants of non-adherent behaviour. This study aimed to investigate the effectiveness of a smartphone app that links personal adher...

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