Conferences

Attended Medicine 2.0'14 Summit & World Congress (Maui, Hawaii, USA)
Thursday, November 13, 2014 to Friday, November 14, 2014
Click here to visit this conference's website

Accepted Abstracts

Medicine 2.0'12 (Boston, USA)

Facebook Me: The Use of Social Networking Sites for Gender-Sensitive Tobacco Control Messaging.
Laura Louise Struik*, Joan L Bottorff, Mary Jung, Claire Budgen

Background: Although tobacco advertising is regulated, adolescent girls are being targeted on social networking sites by tobacco companies to promote smoking uptake. In particular, Facebook has been identified as a medium of choice for tobacco promotion directed towards girls. There is an urgent need to expand gender-based research focused on tobacco use to counter the use of this unregulated medium for pro-tobacco advertising directed towards young women. Objectives: The use of social netwo...

Medicine 2.0'14 Summit & World Congress (Maui, Hawaii, USA)

Facebook and Smoking Cessation Interventions: Characterizing the Crush the Crave Facebook Page Content
Laura Louise Struik*, Neil Bruce Baskerville*

Background: Social networking sites, particularly Facebook, are increasingly included in contemporary smoking cessation interventions directed towards young adults. Little is known about the role of Facebook in smoking cessation interventions directed towards young adults. Facebook remains an under-examined medium for health promotion. Objectives: The aim of this study was to characterize the content of posts on the Facebook page of Crush the Crave (CTC), a research-based smoking cessation...

Effect of a Smartphone Intervention on Quitting Smoking in a Young Adult Population of Smokers: Randomized Controlled Trial Study Protocol
Neill Bruce Baskerville*, David Hammond, Laura Louise Struik*, Robyn Whittaker*, Cameron Norman, Emmanuel Guindon, Stephen Brown, Catherine Burns, Kelly Grindrod*

Background: Tobacco use remains the number one cause of preventable chronic disease and death in developed countries worldwide. In Canada, smoking rates are highest among young adults. Despite that the majority of young adult smokers indicate wanting to quit, smoking rates among this age demographic have yet to decline. Helping young adults quit smoking continues to be a public health priority. Digital mobile technologies present a promising media for reaching this population with smoking ces...

Full Paper Publications

JMIR Research Protocols

Effect of a Mobile Phone Intervention on Quitting Smoking in a Young Adult Population of Smokers: Randomized Controlled Trial Study Protocol
Neill Bruce Baskerville, Laura Louise Struik, David Hammond, G Emmanuel Guindon, Cameron D Norman, Robyn Whittaker, Catherine M Burns, Kelly A Grindrod, K Stephen Brown
JMIR Res Protoc 2015;4(1):e10

Journal of Medical Internet Research

The Role of Facebook in Crush the Crave, a Mobile- and Social Media-Based Smoking Cessation Intervention: Qualitative Framework Analysis of Posts
Laura Louise Struik, Neill Bruce Baskerville
J Med Internet Res 2014;16(7):e170

Published With

lstruik

nbbasker

Robyn
Whittaker

KellyGrindrod

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