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Bio statementScientific researcher at the Department of Marketing and International Management. School of Management and Economics. Alpen-Adria-University Klagenfurt, Austria. ConferencesAttended Medicine 2.0'11 (Stanford University, USA) Is registered to attend Medicine 2.0'12 (Boston, USA) Accepted AbstractsMedicine 2.0'11 (Stanford University, USA)Physicians’ reasons for professional Internet Use and the Impact on Attitudes towards Internet-informed Patients and Prescribing Behavior Background Today’s physicians are becoming increasingly confronted with Internet-informed patients and are being forced to reconsider their behavior towards their patients. However, the Internet not only influences health knowledge and behavior of patients but physicians themselves are also affected in their actions. Our objective is to segment different types of physicians based on their reasons for using the Internet for professional activities and to analyze how the segments differ in t... Medicine 2.0'12 (Boston, USA)Rate Me ... Physicians’ Evaluations of Online Ratings and a Rating App Background: Although word-of-mouth is one of the most powerful advertising tools, physician rating sites are still in their early stages. So far, there has been little scientific evidence on physicians’ attitudes towards online ratings. Objective: We focused on the assessment of physicians’ attitudes towards online ratings and a specific rating app. Furthermore, we examined the potential differences with respect to demographic variables, medical field, competitive orientation and patient... This user's work may be related toUsers who Martina Moick has said they are a friend/colleague ofPrivacy settings prevent us from displaying this information. Users who identified Martina Moick as friend/colleague and who Martina Moick considers friends/colleaguesPrivacy settings prevent us from displaying this information. Users who Martina Moick said they have metPrivacy settings prevent us from displaying this information. Users who said they have met Martina MoickPrivacy settings prevent us from displaying this information. Users who have said they have met Martina Moick and who Martina Moick says they have metPrivacy settings prevent us from displaying this information. Martina Moick is a fan ofPrivacy settings prevent us from displaying this information. Users who said they want to meet Martina MoickPrivacy settings prevent us from displaying this information. |
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