Medicine20.net User Profile: Trevor Van Mierlo

Trevor Van Mierlo (evolutionhealth)
Evolution Health Systems Inc.
 
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Canada

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Trevor

tre5or

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Accepted Abstracts

Medicine 2.0'08 (Toronto, Canada)

Moderated online social networking for smokers: Content of first posts from 2,562 members
Trevor van Mierlo*, Peter Selby MBBS, CCFP , Danielle Parent (RN) , John Cunningham, PhD

Objective: Social support and group therapy is associated with successful smoking cessation. However, many smokers simply do not have access to, or time to participate in, real-world smoking cessation clinics or support groups. Would the convenience or accessibility of online versions of social support facilitate connection between widely dispersed groups of quitters who may experience isolation from either a geographic or temporal perspective? Although increasingly popular, there has been li...

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Medicine 2.0'09 (Toronto, Canada)

Good Intentions and Bad Investments: EHealth and the Reality of Market Forces
Trevor D Van Mierlo*, Rachel Fournier, Breanne John

Introduction: Eysenbach’s well-cited Law of Attrition was the first peer-reviewed journal article that effectively captured the phenomenon of users dropping out of controlled trials. Moreover, attrition permeates all areas of Web 2.0 technology and is not exclusive to controlled trials. Other ongoing challenges include sustaining search engine rankings, competitive IP and software platforms, program conversion rates, and investor confidence. For eHealth programs to be successful, overcoming...

Medicine 2.0'10 (Maastricht, NL)

Inception, Maturation and Evolution: How to Build and Sustain an EHealth Program
Trevor Van Mierlo*, Rachel Fournier

Purpose: Substantial investments have been made in eHealth over the past decade, but there are few examples of truly successful, long-term and broad reaching applications and services. With case study examples, this presentation aims to assist researchers, inventors and entrepreneurs with real-world examples of potential roadblocks and setbacks when working in the field of eHealth. Methodology: For over ten years Evolution Health has built, maintained, and promoted Internet-based brief in...

Medicine 2.0'11 (Stanford University, USA)

Montre à La Cigarette C’est Qui Le Boss! Using Highly Tailored Text Messages to Help Young Adults Quit Smoking
Rachel Fournier, Catherine L Lavoie, Trevor Van Mierlo*, Peter Selby

Background Smoking rates among young Canadian adults remain high at 27%, compared to 18% of the general population. Young adults tend to underutilize traditional, evidence-based services such as telephone quit lines and cessation medications, rendering the age group especially difficult to reach. In the literature, emerging evidence indicates that SMS-based Mobile Health (mHealth) services are a potentially effective means for the delivery of health interventions for smoking cessation. Howev...

Medicine 2.0'12 (Boston, USA)

Looking Beyond Controlled Trials: The Economics of EHealth Commercialization
Trevor D Van Mierlo*

Background: Despite highly promising evidence of the reach and efficacy of eHealth and mHealth tools, there are relatively few profitable businesses working in the space. Recent peer-reviewed publications have attempted to illustrate a positive correlation between eHealth programs and Return on Investment (ROI), and business stakeholders and the investment community remain optimistic. But eHealth and mHealth businesses tend to find it difficult to achieve sustainability. Why? Objective...

Superusers in Social Networks for Smoking Cessation: Analysis of Demographic Characteristics and Posting Behavior From the Canadian Cancer Society's Smokers' Helpline Online and StopSmokingCenter.net
Trevor D Van Mierlo*

Background: Online social networks are popular components of behavior-change websites. Research has identified the participation of certain network members who assume leadership roles by providing support, advice, and direction to other members. In the literature, these individuals have been variously defined as key players, posters, active users, or caretakers. Despite their identification, very little research has been conducted on the contributions or demographic characteristics of this po...

Full Paper Publications

Journal of Medical Internet Research

Formative Evaluation and Three-Month Follow-Up of an Online Personalized Assessment Feedback Intervention for Problem Drinkers
John A Cunningham, Keith Humphreys, Kypros Kypri, Trevor van Mierlo
J Med Internet Res 2006;8(2):e5

Online Social and Professional Support for Smokers Trying to Quit: An Exploration of First Time Posts From 2562 Members
Peter Selby, Trevor van Mierlo, Sabrina C Voci, Danielle Parent, John A Cunningham
J Med Internet Res 2010;12(3):e34

Utilization Patterns and User Characteristics of an Ad Libitum Internet Weight Loss Program
Martin Binks, Trevor van Mierlo
J Med Internet Res 2010;12(1):e9

Superusers in Social Networks for Smoking Cessation: Analysis of Demographic Characteristics and Posting Behavior From the Canadian Cancer Society's Smokers' Helpline Online and StopSmokingCenter.net
Trevor van Mierlo, Sabrina Voci, Sharon Lee, Rachel Fournier, Peter Selby
J Med Internet Res 2012;14(3):e66

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