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ConferencesPrivacy settings prevent us from displaying this information. Accepted AbstractsMedicine 2.0'12 (Boston, USA)Developing a Cohesive Digital Strategy for Metabolic Maintenance Products Metabolic Maintenance Products (MMP), like many companies, started using the web and later social media without a cohesive digital strategy. The aim of this project is to prepare a digital strategy through the use of a structured process that includes the development and use of personas, competitive analysis, and formative evaluation. MMP, a small vitamin manufacturing company in business for twenty-seven years, produces natural nutritional supplements exclusively for physicians. MMP’s... |
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