Medicine20.net User Profile: mariatazi

Maria Tazi (mariatazi)
Prophet Brand Strategy
 
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Conferences

Attended Medicine 2.0'13 (London, UK)
Monday, September 23, 2013 to Tuesday, September 24, 2013
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Accepted Abstracts

Medicine 2.0'13 (London, UK)

What It Means to "Go Digital": A Human Library of Today's Healthcare Consumer and How They Access Healthcare in the Digital World
Maria Tazi*

In a world comprised of Apple apps and Google widgets, consumers are developing a new set of habits in how they access their environment. A new generation is growing up with a new set of expectations for the world around them. This demographic is shopping online, blogging about their experiences, and communicating via email. They are also the next generation of healthcare consumers, influencers and decision makers. To date, over 10,000 apps have been developed in the healthcare market, ta...

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